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Hypotenuse have built machine learning models that can take product images and any accompanying metadata from any e-commerce catalogue, and automatically generate product descriptions to use on e-commerce websites.


E-Commerce companies spend billions on copywriting every year. It is expensive, inconsistent and slow, and Covid has massively accelerated shopping to E- Commerce sites. Hypotenuse’s initial solution is to automate copywriting, whereby Hypothenuse’s world leading AI solution can generate hundreds of thousands of product descriptions, advertising copy and blog posts within seconds. Their advanced NLP models generate descriptions that are indistinguishable from human copy-written content.

The future of contextual personalisation will be a game changer for ecommerce stores, allowing for massive scaling, cost cutting and improved conversion & performance.