Investment Year

2021

Website
Details

Four2 AI gives subscription companies AI powered realtime recommendations to personalise and adjust sign-up, day-to-day and cancellation options to increase conversion, up-selling and reduce cancellations.

Rationale

Four2 provides personalised offers to increase revenue and customer volume through one of three solutions;

  • Price – Four2 can present the best price for any new user. We use their location, demographics, platform interactions and any other information to provide them with the offer most likely to get them to buy.
  • Upsell & Purchases – We select the best offer, upgrade or in-app purchase for each consumer when they are using a company’s app or product.
  • Cancellation Offer – Companies have one chance to keep a consumer when they are trying to leave. Four2 provides the best offer in a last ditch effort during the cancellation process.